Direct Marketing Analyst Job Description Sample

Following is a sample job description template for the position of Direct Marketing Analyst:

Company: _____________________

Job Title: Direct Marketing Analyst

Location of the Job: COPPELL, TX US

Job Type: Full Time Employee

Job Description:

Epsilon – including its Abacus division – is a 21st Century Marketing Services Company that uses consumer and business data together with proven techniques to maximize marketing power for clients worldwide.​

Position Requirements:

  • 3-5 years retail marketing experience required
  • Must possess a positive attitude, flexibility, and desire to learn and grow
  • Strong attention to detail
  • Proficient in Excel
  • Excellent organizational skills
  • Excellent communication skills – both written and verbal
  • Analytical, inquisitive, motivated
  • Knowledge of direct marketing (DMA) best-practices
  • Bachelor’s degree or higher

Duties and Responsibilities:

  • Generate standard daily, weekly and monthly reporting to support business needs.
  • Certify 100% data accuracy in all campaigns.
  • Coordinate data transfer and data processing with data processing vendor.
  • Mail the budgeted quantity and/or justify any variances.
  • Provide recommendations to improve direct mail profitability using historical response analysis and model development.
  • Recommend optimal mailing scenarios while considering cost, delivery and marketing collateral design.
  • Develop test and control scenarios to help measure incremental impact of direct mail programs.
  • Build direct marketing campaigns in Unica Affinium Campaign tool by selecting customer segments.

Salary: competitive salaries

Contact Information:

[Contact Person]

Phone: ______________________

Fax: ________________________

E-mail: ______________________