A sample job description template for the position of Online Marketing Specialist is given below. Please make necessary changes to reflect your actual requirements.
Job Title: Online Marketing Specialist
Location of the Job: Jersey City, NJ 07304
Years of Experience: 1 to 3 Years
Job Type: Full Time Employee
Education Level: Bachelor’s degree
Job Summary:
This is a newly created role offering you the opportunity to grow your online marketing skills and experience in an organization that is proactively expanding its web presence.
Duties and Responsibilities:
- Oversee development of additional websites for Latin America business
- Oversee content for and implementation of other internet-based programs
- Manage relationships and work flow with internal stakeholders, corporate web services group, and agencies
- Manage website content updates and enhancements
- Work with B2B and B2C segment owners to optimize the online channel for Purchasing Power’s target segments
- Work with digital agency to optimize interactive creative effectiveness
- Work with digital agency and internal departments to implement SEO and maximize search traffic
- Maintain social media platforms and blog posts
- Build and implement email marketing programs and schedule
- Create banner ads for merchandising campaign and online promotions
Position Requirements:
- Experience in working with agencies
- Experience and familiarity with Internet marketing metrics: conversion rate, clickthrough rate, internal and external benchmarking, ROI analysis
- Experience with web analytics tools and search engine optimization
- Experience with Google AdWords, affiliate marketing, CPC, search marketing
- A fundamental understanding of marketing and branding
- At least three years of related web marketing or web technical experience
- A bachelor’s degree is required
Salary: $20.00 – $24.00 Hourly DOE