A sample job description template for the position of Online Marketing Specialist is given below. Please make necessary changes to reflect your actual requirements.

Job Title: Online Marketing Specialist

Location of the Job: Jersey City, NJ 07304

Years of Experience: 1 to 3 Years

Job Type: Full Time Employee

Education Level: Bachelor’s degree

Job Summary:

This is a newly created role offering you the opportunity to grow your online marketing skills and experience in an organization that is proactively expanding its web presence.​

Duties and Responsibilities:

• Oversee development of additional websites for Latin America business
• Oversee content for and implementation of other internet-based programs
• Manage relationships and work flow with internal stakeholders, corporate web services group, and agencies
• Manage website content updates and enhancements
• Work with B2B and B2C segment owners to optimize the online channel for Purchasing Power’s target segments
• Work with digital agency to optimize interactive creative effectiveness
• Work with digital agency and internal departments to implement SEO and maximize search traffic
• Maintain social media platforms and blog posts
• Build and implement email marketing programs and schedule
• Create banner ads for merchandising campaign and online promotions

Position Requirements:

• Experience in working with agencies
• Experience and familiarity with Internet marketing metrics: conversion rate, clickthrough rate, internal and external benchmarking, ROI analysis
• Experience with web analytics tools and search engine optimization
• Experience with Google AdWords, affiliate marketing, CPC, search marketing
• A fundamental understanding of marketing and branding
• At least three years of related web marketing or web technical experience
• A bachelor’s degree is required

Salary: $20.00 – $24.00 Hourly DOE