Following is a sample job description template for the position of Direct Marketing Analyst:

Company: _____________________

Job Title: Direct Marketing Analyst

Location of the Job: COPPELL, TX US

Job Type: Full Time Employee

Job Description:

Epsilon – including its Abacus division – is a 21st Century Marketing Services Company that uses consumer and business data together with proven techniques to maximize marketing power for clients worldwide.​

Position Requirements:

• 3-5 years retail marketing experience required
• Must possess a positive attitude, flexibility, and desire to learn and grow
• Strong attention to detail
• Proficient in Excel
• Excellent organizational skills
• Excellent communication skills – both written and verbal
• Analytical, inquisitive, motivated
• Knowledge of direct marketing (DMA) best-practices
• Bachelor’s degree or higher

Duties and Responsibilities:

• Generate standard daily, weekly and monthly reporting to support business needs.
• Certify 100% data accuracy in all campaigns.
• Coordinate data transfer and data processing with data processing vendor.
• Mail the budgeted quantity and/or justify any variances.
• Provide recommendations to improve direct mail profitability using historical response analysis and model development.
• Recommend optimal mailing scenarios while considering cost, delivery and marketing collateral design.
• Develop test and control scenarios to help measure incremental impact of direct mail programs.
• Build direct marketing campaigns in Unica Affinium Campaign tool by selecting customer segments.

Salary: competitive salaries

Contact Information:

[Contact Person]

Phone: ______________________

Fax: ________________________

E-mail: ______________________