Find below a sample job description template for the position of Marketing Head:
Company: _____________________
Job Title: Marketing Head
Location of the Job: New York, NY 10016
Job Description:
The Head of Global Product, Marketing and Innovation Communications will develop and execute external communication programs on behalf of Visa’s global product, marketing and innovation initiatives including the day-to-day management and budget responsibility for public relations strategy and support for these areas.
Position Requirements:
- International marketing/business experience essential
- Project Management skills an advantage
- Exceptional verbal and written/copy writing skills and experience essential
- 5-10 years marketing experience preferably in financial services/equities/EE industries
Duties and Responsibilities:
- Drive concepts for online, print, and SEM advertising, and set up monitoring systems that measure the effectiveness of these campaigns
- Manage the Direct Marketing channel ensuring offers are targeted and generate cut-through with audiences
- Recruit and lead a high performing and engaged marketing team that will excel at acquiring new customers
- Establish clear marketing metrics and report on marketing effectiveness
- Take ownership of the regional CRM and ensure the database is maintained and cleaned according to global requirements
- Accelerate category growth in all operating markets through world class marketing programmes and quickly form an understanding of the market opportunities and challenges
- Support the regional leadership team in creating and deploying localized Business Unit plans, linked to global initiatives but incorporating local business requirements
- Create and execute the strategic and tactical marketing plan for the region with input from the Regional Vice President and Group Marketing Director.
- Own all marketing activity for the US region
Salary: $12,000.00 – $13,000.00 /year
Contact Information:
[Contact Person]
Phone: ______________________
Fax: ________________________
E-mail: ______________________