If you are looking for a sample job description template for the position of CRM Manager, then this example JD will be of immense help:
Job Title: CRM Manager
Location of the Job: Redwood City, CA 94065
Years of Experience: 1 to 3 Years
Job Type: Full Time Employee
Education Level: Bachelor’s degree
Job Summary:
This CRM leader will work closely with all departments and divisions. He/she will identify any new taxonomy needed and ensure consistent and optimal leveraging of CRM across channels, brands and products.
Duties and Responsibilities:
- Creating and presenting campaign performance reports
- Driving trial and penetration of key products
- Developing promotional strategies and execution against target segment
- Working with Business Analysis Team to evaluate funnel conversion, repeat and penetration rates, and engagement metrics across multiple segments
- Campaign management strategy and execution against target segments
- Leading marketing test strategies and methodologies to identify attributes of successful offers, content types and delivery tactics to roll across segments
- Migrating customers from lower to higher value segments
- Engaging customers by encouraging high-value activities
- Creating loyalty and driving revenue from existing customers by developing and executing contact strategies across multiple segments and all customer touch points
Position Requirements:
- Experience in developing and executing test plans is required;
- Experience converting data from legacy systems is a plus;
- Knowledge of all phases of Systems Development Life Cycle is required;
- Experience with Salesforce.com, Oracle eBusiness CRM or On Demand CRM is required;
- Knowledge of Best Business Practices related to CRM and proven experience to grow the business;
- Ability to demonstrable expertise in the setup and integration points of SFDC modules is required;
- 7-10 years experience in a Senior Information Technology related position;
- Bachelor’s degree in Business or Technical discipline or equivalent professional experience required.
Salary: $11.00 – $13.00 Hourly DOE