Sample Job Description for CRM Manager

If you are looking for a sample job description template for the position of CRM Manager, then this example JD will be of immense help:

Job Title: CRM Manager

Location of the Job: Redwood City, CA 94065

Years of Experience: 1 to 3 Years

Job Type: Full Time Employee

Education Level: Bachelor’s degree

Job Summary:

This CRM leader will work closely with all departments and divisions. He/she will identify any new taxonomy needed and ensure consistent and optimal leveraging of CRM across channels, brands and products.

Duties and Responsibilities:

  • Creating and presenting campaign performance reports
  • Driving trial and penetration of key products
  • Developing promotional strategies and execution against target segment
  • Working with Business Analysis Team to evaluate funnel conversion, repeat and penetration rates, and engagement metrics across multiple segments
  • Campaign management strategy and execution against target segments
  • Leading marketing test strategies and methodologies to identify attributes of successful offers, content types and delivery tactics to roll across segments
  • Migrating customers from lower to higher value segments
  • Engaging customers by encouraging high-value activities
  • Creating loyalty and driving revenue from existing customers by developing and executing contact strategies across multiple segments and all customer touch points

Position Requirements:

  • Experience in developing and executing test plans is required;
  • Experience converting data from legacy systems is a plus;
  • Knowledge of all phases of Systems Development Life Cycle is required;
  • Experience with Salesforce.​com, Oracle eBusiness CRM or On Demand CRM is required;
  • Knowledge of Best Business Practices related to CRM and proven experience to grow the business;
  • Ability to demonstrable expertise in the setup and integration points of SFDC modules is required;
  • 7-10 years experience in a Senior Information Technology related position;
  • Bachelor’s degree in Business or Technical discipline or equivalent professional experience required.​

Salary: $11.00 – $13.00 Hourly DOE