VP Marketing Job Description Sample

Given below is a sample job description template for the position of VP Marketing:

Company: _____________________

Job Title: VP Marketing

Location of the Job: Shelton, CT 06484

Job Description:

The Vice President, Marketing Services position will be responsible for developing and leading a media team for the US market.​ This involves leveraging deep industry expertise with the ability to glean consumer, competitive, and historical information to build on past success and learn from prior activities.​

Position Requirements:

  • Proven ability to achieve measurable results across a large number of projects within budget and on tight timelines
  • Superior knowledge of all areas of marketing and marketing communications including business plan development
  • Proven ability to take product/​service (as well as new market development) from concept to implementation
  • Proven track record in leading the creation and execution of marketing initiatives
  • Results oriented
  • Sense of urgency in solving problems and comfortable with a fast-paced, demanding environment
  • Sound data analysis and decision-making capabilities
  • Strong presentation skills
  • Strong writing and verbal communications skills
  • Demonstrate proficiency in time and project management
  • Ability to effectively communicate with and sell to c-level executives
  • Successful track record as senior marketing executive

Duties and Responsibilities:

  • Understand the optimal mediums to effective
  • Define the appropriate marketing organization for the company’s maturity / size
  • Work closely with the Business Development VP to develop and manage channel and partner strategies and programs
  • Define and direct marketing programs for demand creation, lead generation and interface with the Business Development VP for lead tracking and management
  • Be a role model for the company culture
  • Perform analysis and market research management as well as Web site design and content either directly or on an outsourced basis
  • Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars, and events’ collateral materials
  • Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning

Salary: $11,000.00 – $14,000.00 /year

Contact Information:

[Contact Person]

Phone: ______________________

Fax: ________________________

E-mail: ______________________