Digital Marketing Manager Job Description Sample

Following is a sample job description template for the position of Digital Marketing Manager:

Company: _____________________

Job Title: Digital Marketing Manager

Location of the Job: Salt Lake City, UT 84101

Job Description:

The Digital Marketing Manager will specialize in crafting, planning, deploying, and optimizing digital/​online marketing campaigns to meet clients’ business goals.​ The ideal candidate will have a passion for online marketing and will be responsible for owning the strategy and execution of campaigns across online channels.​

Position Requirements:

  • Eye for detail and consistency a must.
  • Proven ability to organize, prioritize and manage work against project timelines
  • Ability to manage and collaborate with vendors and agencies to achieve agreed upon goals.
  • Strategic planner with solid understanding of user-centered design principles and content management
  • Seven to ten years increasing responsibility with demonstrated success in the field of interactive communications and social marketing, preferably at a retail company.
  • Bachelor’s degree in Communications, Marketing, Business or related field; or equivalent.

Duties and Responsibilities:

  • Drive digital agency relationships and day-to-day agency process
  • Create and manage the brands social influencer programs, including sourcing and managing vendors and bloggers.​
  • Web Analytics – Run reports, analyze, and synthesize web analytics including web traffic, email delivery, online search and display performance.
  • Devise and execute email strategy and campaigns that are analytical, exciting and engaging
  • Engage consumers through day-to-day management of the brand(s) presence on Facebook, Twitter, YouTube etc.​
  • Develop and execute Social media strategy and media campaigns through relevant platforms
  • Administer Charter Baking websites.​ This includes updating content, managing event calendar, manage online images and photo galleries
  • Develop online search engine marketing strategy.​ Consult with agency partners to build programs.​ Continual tracking and optimizing of plan on a regular basis.​
  • Lead the development and execution of interactive and digital marketing programs to drive brand presence via all effective channels of online communication

Salary: $11,000.00 – $14,000.00 /year

Contact Information:

[Contact Person]

Phone: ______________________

Fax: ________________________

E-mail: ______________________