Product Marketing Manager Job Description Sample

Given below is a sample job description template for the position of Product Marketing Manager:

Company: _____________________

Job Title: Product Marketing Manager

Location of the Job: Wilmington, MA 01887

Job Description:

This position is responsible for defining and implementing the product marketing strategy and programs for leading product line of firewall, VPN, SSL and email gateway solutions.​

Position Requirements:

  • Must be self motivated and driven.​
  • Ability to motivate people in cross-functional teams is very important.​
  • Must have the ability to synthesize information from a variety of sources into a single unified strategic intent and customer value proposition.​
  • Ability to be successful in a highly matrixed, cross-cultural, and international environment is a must.​
  • Solid business acumen
  • Great command of the English language (both oral and written) is a requirement, and casual understanding of other languages is helpful (e.​​ Mandarin, Spanish, etc.​).​
  • Candidate must be effective in communicating highly complex technical issues into simple to understand language.​

Duties and Responsibilities:

  • Manage content development for sales training to sales force and reseller partners
  • Drive outbound marketing strategies to improve awareness, share of voice, sales pipeline and market position
  • Lead spokesperson for press, industry analysts and other market influencers in relevant market and product segments
  • Ownership of all customer facing content including data sheets, brochures, websites, white papers, contributed articles and presentations
  • Develop product positioning, messaging and branding
  • Create and drive global go-to-market plans that increase revenue and improve market position in key market segments
  • Responsible for product marketing including firewall, VPN, email gateway and remote access

Salary: $11,000.00 – $14,000.00 /year

Contact Information:

[Contact Person]

Phone: ______________________

Fax: ________________________

E-mail: ______________________