Marketing Head Job Description Sample

Find below a sample job description template for the position of Marketing Head:

Company: _____________________

Job Title: Marketing Head

Location of the Job: New York, NY 10016

Job Description:

The Head of Global Product, Marketing and Innovation Communications will develop and execute external communication programs on behalf of Visa’s global product, marketing and innovation initiatives including the day-to-day management and budget responsibility for public relations strategy and support for these areas.

Position Requirements:

  • International marketing/business experience essential
  • Project Management skills an advantage
  • Exceptional verbal and written/copy writing skills and experience essential
  • 5-10 years marketing experience preferably in financial services/equities/EE industries

Duties and Responsibilities:

  • Drive concepts for online, print, and SEM advertising, and set up monitoring systems that measure the effectiveness of these campaigns
  • Manage the Direct Marketing channel ensuring offers are targeted and generate cut-through with audiences
  • Recruit and lead a high performing and engaged marketing team that will excel at acquiring new customers
  • Establish clear marketing metrics and report on marketing effectiveness
  • Take ownership of the regional CRM and ensure the database is maintained and cleaned according to global requirements
  • Accelerate category growth in all operating markets through world class marketing programmes and quickly form an understanding of the market opportunities and challenges
  • Support the regional leadership team in creating and deploying localized Business Unit plans, linked to global initiatives but incorporating local business requirements
  • Create and execute the strategic and tactical marketing plan for the region with input from the Regional Vice President and Group Marketing Director.
  • Own all marketing activity for the US region

Salary: $12,000.00 – $13,000.00 /year

Contact Information:

[Contact Person]

Phone: ______________________

Fax: ________________________

E-mail: ______________________